Candy may be fun, but business can be hard. Viewers of the TV show The Profit witnessed this when Sweet Pete’s Candy was front and center. Sweet Pete’s was a small candy shop faced with many business challenges: Marketing a business with no built-in foot traffic, creating an exceptional customer experience, and growing a business while being under-equipped, under-staffed, and saddled with a partner who stalled growth.
I’m joined by two confectionary conquistadors, the founders of Sweet Pete’s Candy, Pete and Allison Behringer, where we talk about:
• The genesis and evolution of the in-store customer experience
• The need to expand in-store product offerings
• Challenges of working alongside a complimentary, but separate, business
• Biggest challenges faced when starting out
• Lesson learned from working with Marcus Lemonis
• Candy thumbs-up/down: Which ones make the grades?
Contact Sweet Pete’s:
Info@SweetPetesCandy.com | www.SweetPetesCandy.com | Twitter: @SweetPetes | Instagram: @SweetPetesCandy
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