Today we’re going to deep dive into what it takes to be an entrepreneur and build a sustainable and scalable business. As you may have guessed from the title, Steve Olsher is the Founder/Editor-In-Chief of Podcast Magazine, NY Times bestselling author, and original Founder of Liquor.com.
As a 30+ year entrepreneur, he is also a keynote speaker, NY Times Best Selling Author, and Creator of The New Media Summit. Steve is known as the world’s foremost reinvention expert famous for helping individuals and corporations become exceptionally clear on their WHAT – As in, the ONE thing they were created to do.
Let’s dive right in and learn what it looked like founding liquor.com and Podcast Magazine from Steve’s point of view.
Things you will learn in this episode:
[00:01 - 06:11] Opening Segment
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I introduce today’s guests Steve Olsher
Founder of liquor.com and podcast magazine
Online pioneer, What is Your What?, keynote speaker
Be sure to check out guestio.com and start booking
Steve gives some background into his life
Snapshot of 13 years old
Grew up just outside Chicago
Entrepreneurial from the get-go
Always around business conversations
Family background
[06:12 - 14:37] Lessons Learned as an Entrepreneur
Following the path of the entrepreneur
People are wired differently
Making good
The desire to create your own destiny
Influences growing up
Surrounded by black culture
Becoming a DJ
Opening up his own club
Lessons learned in the business
Cash based business is good
Let things go
Why so many people give up so early
The problem with ego
Not letting things go and change
[14:38 - 23:51] Founding Liquor.com and Podcast Magazine
The story around founding liquor.com
Liquor by wire
Going electronic in the ’90s
Buying the domain
Exponential growth
Selling of the company
Getting the company back
A word from our sponsor
[23:52 - 33:30] Founding Podcast Magazine
The story around Podcast Magazine
Reinvention radio
The reach of podcasting
Teaching about podcasting
Becoming the hub of the conversation
Creating something for fans of podcasts
Getting into the bigger picture - Ear Control Pillars
Ear Control Pillars
The media pillar
Your network
Live Events
Technology
[33:31 - 40:00] Closing Segment
Stand out relationships that helped you?
No one can build anything on their own
Who you know or What you know?
You don’t solve for what but for how
To solve How, you need to find the who
ThE RaNdOm RoUnd
How to engage with Steve
Links below
Final words
Tweetable Quotes:
“As an entrepreneur, you have to make good decisions, to make something sustainable and scalable.” - Steve Olsher
“I love the fact that podcasting gives literally everyone the opportunity to extensively have their own broadcast channel where they can reach really anyone, really anywhere, at pretty much any time.” - Steve Olsher
“I had to try to figure out, how do I become the hub of the wheel for this industry? How do I put myself in the conversation of podcasting without even being in the room to have those
conversations.” - Steve Olsher
Resources Mentioned:
Podcast Magazine
What is Your What Free Ebook
Connect with Steve on LinkedIn, Facebook, and Twitter. Go and check out https://steveolsher.com/ and learn more.
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