An average ad-buyer with elite content can beat an elite ad-buyer with average content all day long. But today we have elite ad-buyer and elite content creator Travis Chambers, the Founder of Chamber.Media, the industry leader in data-crafted video ads with over 4,000 productions/mo, $80M in managed spend, and $600M in tracked revenue!
Travis is a genius at crafting ad content for every size of company. He’s a Forbes 30 Under 30 lister and keynote speaker at events like Google Growth Summit and VidCon, while also being featured in Inc, Entrepreneur, AdWeek, HuffPo, and others.
Let’s dive right into today’s episode and learn more from Travis about how he was able to drive $600 in Revenue with Facebook Ads.
Things you will learn in this episode:
[00:01 - 07:51] Opening Segment
Sponsored ad
I introduce today’s guests Travis Chamber
Founder of Chamber.media
Be sure to check out guestio.com and start booking
Travis talks about some of his stand-out ads
Travis gives some background into his life
Early days with the VHS recorders
Told his parents he wanted to own a marketing agency
Sales and Marketing dad
Combining creativity with business
[07:52 - 18:57] Seeing the Power of Social Media Marketing
Travis talks about his career experience
Started out wanting to climb the corporate ladder
Doing entrepreneurial stuff without realizing it
Seeing the power of social media marketing
The explosion of YouTubers
Going big - biggest Influencer Activation of all time
Travis on starting his own agency
Getting the winning pitch without getting recognition
Getting an offer from 20th Century Fox - bad experience
Deciding to set out on his own during big life events
Navigating the market
Knowing what kind of money is out there
Creating a viral campaign on a budget
The early sacrifices
[18:58 - 25:11] $600M in Revenue with Facebook Ads
Making ads that work
Creative and rising ad cost
The untapped Facebook marketing at the time
Bringing companies to scale
The competition and ad costs
The social media edge
A word from our sponsor
[25:12 - 33:48] The 7 Foundational Ads
How to use what you have
The 7 foundational ads
Ad taxonomy
Spokesperson video
Product Demo
Social Proof
Closer ads
Case Study
Lifestyle ads
Unboxing
Make variations of the type
Perform a gap analysis
The power of creative
Success through testing
Making ads for Chamber.media
[33:49 - 43:42] Closing Segment
Stand out relationships that helped you?
Travis talks about the people that helped him along the way
Who you know or What you know?
There is very little original thought
You can’t inspire yourself on your own
Building on someone else
The example of Pablo Picasso
ThE RaNdOm RoUnd
How to engage with Travis
Links below
Final words
Tweetable Quotes:
“It’s feast or famine… When you’re going for those big deals, you pretty much have to accept that you’re gonna lose on 90% of them.” - Travis Chambers
“An average ad-buyer with elite content, can beat an elite ad-buyer with average content all day long.” - Travis Chambers
“It’s all about data… Facebook’s got the richest data in all of mankind.” - Travis Chambers
Resources Mentioned:
Unicorn Facebook Ad Creative
The $100 Startup
Russell Brunson Books
Connect with Travis on LinkedIn, Instagram, Facebook, and Twitter. Be sure to visit https://www.chamber.media/ and learn more about social ads that will grow your brand.
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If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.
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