If you’re on social media, have websites, looking to grow a client base, and have plenty of content, you absolutely should be leveraging Pinterest to promote yourself.
Laura Rike is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages. In this episode, Laura offers advice on best practices and a Pinterest toolkit that will jumpstart your success today!
Let’s jump right in and learn more about how Pinterest can build your business.
Things you will learn in this episode:
[00:01 - 07:20] Opening Segment
I introduce today’s guest, Laura Rike
Laura gives us some background on his story
Energetic and extraverted
Background in design
Parents’ career background and support
The moment of switching directions
Getting work virtually
[07:21 - 23:23] How Pinterest Can Build Your Business
How Laura began getting clients after the pivot
Years of work niching down
The importance of saying no
Laura’s advice on Pinterest as a tool for business
Don’t think of it as social media but as search
Give solutions to potential problems
Who should be using Pinterest
Getting into the video world
Examples of what you can do
Relating your content to the clientele
Test out different content
Focus on quality of content
A word from our sponsor
[23:24 - 35:40] Laura Rike on Building Your Network
Biggest missteps in Pinterest marketing
Not taking time for the foundation of the profile
Not giving it enough time
Who you know or what you know?
They play into each other
What you know helps who you connect with
You can always leverage who you know
How credibility of your network can affect your Pinterest
99% of the content should be yours
The 1% is communities
How a podcast can be leveraged
Bringing people into your ecosystem
Using Pinterest as a redirection site
[35:41 - 47:47] Closing Segment
How to get started!
Links below
ThE RaNDoM RoUnD
How to engage with Laura
Links below
Final words
Tweetable Quotes:
“If you start to think about how you can market yourself with someone who is searching for a solution to a problem that they have, that’s really how you’re going to be successful on the platform.” - Laura Rike
“It doesn’t have to be perfect if it’s quality content.” - Laura Rike
“I help you grow your audience, grow your authority, and grow your traffic using the power of Pinterest; so that you can increase your email leads while, I say, flooding your bank account with ‘mula!’” - Laura Rike
Resources Mentioned:
Pinterest Toolkit
Pintastic Jumpstart
Pintastic Rock Star
Connect and engage with Laura on Twitter, LinkedIn, and of course Pinterest! Check out https://laurarike.com/ and start making your Pinterest profitable.
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