Betsy Fore is a serial entrepreneur, CEO, and investor with nearly 20 years of leadership experience. She’s the author of Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, founding partner of Velveteen Ventures, and a trailblazer in consumer products for children and the planet. Notably, Betsy scaled Tiny Organics past $13 million in revenue in just 24 months, took Wonder Woof! from scrappy startup to Oprah’s Favorite Things, and was the first Native American woman to raise a Series A for a consumer food startup.
On this episode we talk about:
Growing up in a small Midwestern town, working every day since 13, and becoming a leading business creator
Turning a garage-tinkering childhood into a career as a toy inventor, then product startup founder
How relentless optimism, reinvention, and standing atop “a mountain of failures” led to big wins
Advice for founders: building with community, manifesting vision, securing funding, and the importance of thinking big—even if you’re starting small
Behind the scenes of Tiny Organics’ explosive first-year growth, building a cult following, and scaling product through grass-roots founding families
Top 3 Takeaways
Every breakthrough product stands on a mountain of failed attempts; grit and adaptability win.
Community-first feedback loops create true brand evangelists and drive authentic scale.
Dreaming big isn’t just mindset—it’s a practical approach to manifesting opportunity and wealth wherever you start.
Notable Quotes
“For every success, there’s a mountain of failures you’re standing on.”
“You have to feel your deep inner ‘why’ to reveal it and build on it.”
“Not every company needs to be venture-backed, but every founder can build generational wealth by manifesting their vision.”
Connect with Betsy Fore:
Website: betsyfore.com
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