How do you scale your podcast to make it profitable? Today we’re going to really hone in and focus on the topic of building your podcasts and what goes into making it great. Welcome to our Build Your Network breakdown. With so many podcasts out there today, we need to talk about the wins that can set you apart, the missteps that can pull you out of the race entirely, and the opportunity to learn directly from us at podcastprofitcourse.com.
So let’s get started with the conversation and ultimately learn what it means to be a blue ocean podcaster and how anyone can jump at the opportunity to be one.
Things you will learn in this episode:
[00:01 - 03:00] Opening Segment
Welcome to BYN Breakdown
Focussing in on the topic
Travis’ biggest pet peeve
Blowing money on equipment
[03:01 - 06:20] Podcasting Pet Peeves
I talk about not niching down
You are not another podcaster; you’re you
Know your audience
Examples of success
You won’t gain an audience just talking to yourself
The crowded business space
Top 5 crowded topic
Use your clout to transition to a niche
[06:21 - 11:03] Find Your Blue Ocean
What is the Blue Ocean Strategy?
Shark metaphor
No more meat on the bone
Finding your blue ocean
What are you good at
My example
You don’t need to be the expert
Blue Ocean over niche
Sometimes you want to niche up, not down
Don’t worry about the people who don’t resonate
Attractive to sponsors
Who is your ‘one person?’
Specific over generic
[11:04 - 12:14] Closing Segment
Our free training
What kind of podcaster are you
How do you present the message
Check out the course to learn more
Free web class you can register for
Final words
Tweetable Quotes:
“Why would I try to compete with those guys when I can just carve my own niche? And that’s kinda what we’re talking about in this episode; niching down and finding what your Blue Ocean is…” - Travis Chappell
Resources Mentioned:
Blue Ocean Strategy
Blue Ocean Strategy Book
Don’t miss out on this opportunity. Go to https://www.podcastprofitcourse.com/register and register for the online course that will teach you how to make your podcast profitable.
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If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.
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