On this BYN Breakdown me and Eric are going to be continuing our conversation around building and scaling your podcast. Last time we took a look at Blue Ocean Strategy and broke the myth behind needing expensive equipment and software. Today, we’re going to look at the importance of credibility and how to build it. A lot of people want to look at the heavy hitters of the podcasting world and copy their formula, but this is a different time, and you have unique qualities that you can bring to the table without having to stake your whole identity on what has already been done.
Let’s dive into the conversation and let me breakdown my Credibility First Method and clue you in on ways you can drive capital that can lead you to build a bigger audience!
Things you will learn in this episode:
[00:01 - 02:16] Opening Segment
Welcome to the show
BYN Breakdown
I talk about another issue podcasters face
Stop trying to take other people’s style
No shortcuts
You have to earn the position
You need to look at the opportunities you have
[02:17 - 10:00] Building Your Credibility First
The Joe Rogan example
Years of stand-up comedy
Early to the game
Cultivating a network
Timing and info
The Gary V example
YouTube channel first 15 years ago
You have to find a different way to grow
Don’t follow the formula of old ways
My strategy and example
It come down to credibility
More important than traffic
Big guests started saying yes
The credibility drove downloads
Finding the show from recognizable people and titles
Don’t waste people’s time
The Credibility First Method
How to turn credibility into money, money into audience growth
Live weekly class
Thursdays at noon
Links at the bottom
[10:01 - 25:22] Closing Segment
Eric wraps up and talks about the webinar
Final words
Tweetable Quotes:
“What people don’t realize is that you can’t shortcut the first decade of work that went in to build a large audience.” - Travis Chappell
“You can’t expect to grow the same way a lot of people back then grew…” - Travis Chappell
“I started figuring out that the credibility that I got from being on the top charts was way more important than the traffic that was basically non-existent that I got from the charts.” - Travis Chappell
Resources Mentioned:
Podcast Profit Course
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