Trey talks with Adam Probolsky, President of Probolsky Research, a full service opinion research firm specializing in market research and opinion research on elections and public policy, working on behalf of business, government, non-profit, special interest and media clients.
Trey and Adam's conversation includes:
A conversation on political and public policy research.
Adam's overview of quantitative data and polling.
How qualitative measures can help create better polling data.
Probolsky research on political identification and predicting voting behavior.
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