Hal and Johnny discuss how branding is more than just coming up with a catchy slogan or logo. Proper branding can be the most important function of marketing that will make or break the image of your business to others. News Talk 94.1 · Sponsored by: Father And Son Family Medicine Clinic · Sponsored by: Heather Skender-Newton · Sponsored by: Rib City of Cookeville · Sponsored by: John White State Farm Insurance Agent · Sponsored by: Ford Lincoln of Cookeville · Sponsored by: Trademark Printing