Glory board member Ivan Farneti explains how the kickboxing promotion was built, why it runs one-night tournaments and how it competes with the UFC and boxing.
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🍿 Watch the full interview with chapters and transcripts for free
Chapters
- 8:54 Introducing Ivan Farneti and Glory
- 12:17 How Glory started
- 15:09 From venture capital to kickboxing
- 16:20 Choosing the name and positioning
- 20:15 Why stories and fighter brands matter
- 23:01 Social media and fighters
- 28:10 The magic of the one-night tournament
- 31:53 Fight formats and the three-minute test
- 35:11 Joe Rogan and the tournament debate
- 37:41 Lessons from failed fight promotions
- 41:46 Is Glory a tech company?
- 43:54 UFC Fight Pass and streaming
- 47:31 Educating American audiences
- 52:42 Why kickboxing is easy to understand
- 56:48 Glory's first pay-per-view in Los Angeles
- 58:14 What comes next for Glory
- 1:03:26 Europe, Italy and the UK market
- 1:06:16 Business advice and the holy trinity
- 1:13:22 Women fans and women's fighting
- 1:17:33 Upcoming events and where to follow
