Rory Sutherland of Ogilvy explains to Brian Rose why perception drives value, how fast instinctive thinking shapes buying decisions, and why silly ideas lead to good ones.
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🍿 Watch the full interview with chapters and transcripts for free
Chapters
- 6:30 Brian introduces Rory Sutherland
- 7:08 Advertising changes perception
- 11:59 The Royal Mail and 97 per cent
- 15:12 Psychology, System One and System Two
- 23:25 Airport security and menu stress
- 28:40 Five Guys fries and the unnecessary extra
- 32:06 Trains and the problem with engineers
- 36:44 Sharpies and the Sony Walkman
- 41:34 Uber, Amazon and treating staff well
- 47:40 Life inside an ad agency
- 50:32 Mount Silly and tax ideas
- 54:49 Mad Men versus the real agencies
- 59:14 Advice to start-ups and the role of luck
- 1:02:25 Curated content and Chromecast
- 1:08:01 Success and choosing your own good life
- 1:13:41 Who is successful, and doing two things well
- 1:17:34 Satisficing and the Stoics
- 1:20:46 Advice to his 20-year-old self
- 1:24:19 Mentors and best advice
- 1:29:10 Collect multiple maps
