In an increasingly competitive legal landscape, even the most skilled lawyers can struggle to stand out without the right marketing strategy. Gone are the days when a solid reputation and word-of-mouth were enough to keep the phones ringing. Today, visibility, credibility, and connection are critical—and that means understanding how to leverage modern marketing tools effectively.
In this episode, your host, Cindy Watson sits down with Jordan Whelan to discuss Effective Marketing for Law Firms. Jordan is the founder of Grey Smoke Media, bringing a unique blend of experience as a former TV and radio producer, publicist, and media strategist. With over a decade in the industry, he has overseen more than $3 billion in class action claims communications and managed upwards of $50 million in media buying. From digital marketing to targeted messaging, Jordan has logged his 10,000 hours and then some—making him a sought-after expert for firms looking to elevate their visibility and impact. We peel back the curtain on what it takes to build a powerful brand presence in the legal world. From navigating digital advertising and media buying to crafting messaging that truly resonates, we explore the strategies law firms need to thrive in today's attention economy. Whether you're just starting out or looking to scale your firm, this conversation offers a roadmap to smarter, more impactful marketing.
In this episode, you will learn:
How SEO is changing, how do we use it effectively?
What are some ways we can generate web traffic?
The importance of optimizing you Google Local Page.
What can a firm do with they've got a limited marketing budget? How can they compete with the big players?
The challenges in marketing lawyers.
And many more!
Learn more about Jordan:
Website: https://greysmokemedia.com/
If you're looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life.
Check out our website at www.practicingwithpurpose.org if that sounds interesting to you.
Get Cindy's book here:
Amazon
EBook
Barnes and Noble
Practicing With Purpose
https://www.amazon.com/Practicing-Purpose-Winning-Law-Life/dp/B0BW3HQY72
CONNECT WITH CINDY:
Website: www.womenonpurpose.ca
Facebook: https://www.facebook.com/womenonpurposecommunity/
Instagram: https://www.instagram.com/womenonpurposecoaching/
LinkedIn: linkedin.com/in/thecindywatson
Show: https://www.womenonpurpose.ca/media/podcast-2/
(X) Twitter: https://twitter.com/womenonpurpose1
YouTube:https://www.youtube.com/@hersuasion
Email:cindy@womenonpurpose.ca
