Key Takeaways:
- Don't underestimate the importance of having a strong partner network. They can provide invaluable guidance about how you should be thinking about your brand, what technology you need to consider, and so much more.
- Failure is okay when you're testing out new concepts. You shouldn't expect everything to always work.
- Shiny objections are often both a distraction and a potential benefit. The secret is figuring out which one before investing a lot of time.
Full Shownotes: