In this episode of the PhotograpHER Podcast, Portland Oregon family photographer and host Jaime Bugbee speaks with Jill Smith, a seasoned NY family photographer and mentor, about the complexities of pricing in the photography business.
They discuss Jill's journey from ESL teacher to photographer, the emotional challenges photographers face regarding pricing, and the importance of client retention. Jill shares her insights on common pricing mistakes, the significance of intentional pricing, and strategies for maintaining long-term client relationships.
The conversation emphasizes the need for photographers to understand their worth, the emotional aspects of pricing, and the value of mentorship in building a sustainable business.
Takeaways:
-Pricing can be emotional and challenging for photographers.
-Building a strong client base often starts with lower prices.
-Raising prices can help filter out misaligned clients.
-Client retention is more cost-effective than acquiring new clients.
-Understanding your expenses is crucial before raising prices.
-It's important to align your marketing with your new pricing.
-Many photographers fear raising prices due to potential loss of clients.
-Creating a positive client experience is key to retention.
-Mentorship can provide valuable guidance for photographers.
-Pricing should reflect the value and experience you provide.
Connect with Jill:
The Focused Photographer Podcast
Connect with Jaime:
Photography Mentorship: turn your website into your best employee, get leads with out ads or social media.
