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Full lecture with Q&A: The strap line, “Here to make millions of women pregnant”, seems to have captured the imagination of investors and customers alike for University spin-out Cambridge Temperature Concepts (CTC). On 8th November, Dr Shamus Husheer, CEO of CTC , will talk about how a young team came up with an innovation and (with sheer persistence and the ability to promote the idea) have successfully taken it to market. He and Robert Brady, active mentor and investor for technology start-ups, discuss how to galvanise belief in the merits of an idea and persuade investors it is worth the risk.