“What’s your CPM?”
“We’ve never paid that much before.”
“Can we start with a one-post test?”
If you’ve ever heard any of these from a brand, this episode is your new playbook.
Justin and Joe go head-to-head in a live negotiation role-play game — reacting in real time to difficult objections and breaking down exactly how creators should respond.
You’ll learn:
Why CPM is the wrong question (and what to say instead)
How to pivot the conversation to Awareness, Repurposing, or Conversion goals (ARC Framework)
What to say when a brand says they’ve worked with “cheaper creators”
💡 Whether you're a podcaster, YouTuber, or newsletter writer, this will help you land higher-quality sponsorships.
Grab the book to learn all the secrets: https://sponsormagnet.com
Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com
