This week’s podcast episode comes in response to yet another question from my list - and it’s one that’s sure to resonate with many Founders. When asked what their single biggest challenge is, this founder answered:
”Scaling to increase revenue and expand services.”
Scaling sales is a big topic. There’s a ton of information out there on positioning, building funnels, doing cold email outreach, content marketing, consultative selling. In other words, lots of specific tactics.
But just jumping into tactics skips perhaps the MOST important step: defining your ideal customer.
Without this step, all of your strategies and tactics may go to waste.
In this episode, I give you a simple, yet incredibly powerful framework for identifying your ideal customer. I cover:
There is a surprise twist to this exercise, that takes it to an even more powerful place. I’m not going to give away in the podcast episode. However, anybody who listens to the episode and does the exercise can write me at steve@steveaugustcoaching.com and I’ll give you the twist that will create a next level unlock for you!
