When is the right time to start something new?
In this debrief, Adrienne and Emily unpack their coaching session with Catherine Roe and offer a powerful reframe for any multi-passionate CEO: context determines the strategy.
They explore what made Catherine ready to grow something new — and how to know if you are too.
🎧 Listen in as they discuss:
✅ The truth about "multi-passionate" founders
✅ Why seasons of business matter more than hustle
✅ What happens when you try to grow two things that both need you
✅ The trap of chasing new ideas because you're bored
✅ Why minimum deposits might be the most CEO thing you do
This episode is your reminder to stay focused, stay human, and trust that there's a right time for everything — just not everything at once.
🏆 Top 5 Takeaways:
It's Not Burnout — It's Overcommitment – Trying to grow two things at once when neither can run without you = stress.
Seasons Shape Strategy – What's wise in one season might be reckless in another.
Minimum Deposits Matter – Everything doesn't need 100% — it needs intentionality.
Context Is Everything – Advice isn't one-size-fits-all. Make decisions based on your reality.
Stay Bored (Sometimes) – Not every lull means it's time to pivot. Mastery is boring — and powerful.
🕰️ Chapters
01:12 – Why we gave Catherine a green light
04:45 – When to not start the new thing
09:30 – The danger of distraction disguised as inspiration
13:18 – Our year of "yes"… and what we learned
18:42 – Why minimum deposits changed everything
23:40 – What to trim so your priorities can thrive
28:05 – Business ≠ Brand – How to stay in integrity when you're the face
32:11 – Your business can evolve. So can you.
