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Publisher's Summary: In today's highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than twenty years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.


Title: Conversations That Win the Complex Sale

Author: Erik Peterson, Tim Riesterer

Narrator: Joe Barrett

Format: mp3

Length: 5 hrs and 26 mins

Release date: 04-19-22

Ratings: 4.5 out of 5 stars, 8 ratings

Genres: Sales & Selling