Finding the WHY between humans and brands is Julius Geis's passion. The Founder and CEO of MUA, Julius is driven by his vision to navigate people and businesses to their fulfillment, and he's been sharing that vision as a branding expert for almost two decades, working with teams of all sizes, from boutique brands to international companies. Julius is fascinated by the resonant impact that beliefs, thoughts and actions have on people’s lives and decisions, and successfully challenges ideas that are regarded as impossible. In 2008 he built the foundation for "identity-built branding," an approach that rests on his personal transformation and a strategy that he practices with his clients today.