The Key to Authentic Selling with Jeff Davis #207In this episode we meet long time Sales Babble listener Jeff Davis and author of the new book The Power of Authentic Leadership. Jeff and I discuss the importance of sellers embracing a leadership role, and apply their personal value system to build trust in prospective clients. Jeff gives the key to authentic selling with a 3 step process for authentic leadership.
Every day sales professionals put themselves and their products and services into the world. Success is dependent on effectively connecting with prospects. To do that you must have absolute buy-in to what you're selling. People sabotage themselves by not fulling committing to the product/service. Customers can read that and not trust.
The key to authentic selling is knowing yourself, your product and aligning the two when selling:
Example: Let's say you have a personal value of "integrity". When you're qualifying clients and identifying needs, leverage that value. With integrity, you will naturally focus on benefits (that add value to the prospect) vs features that tend to cater to the sellers ego. Place the customer first and tip the odds to your favor.
Leaders commonly exhibit the following characteristics:
The key to authentic selling is to take the leadership role and serve your customers.
Get out and meet prospects and clients face to face. Don't over rely on marketing, email, social media and phone calls.
Website: http://jeffdspeaks.
Jeff has kindly offered Sales Babble listeners a free PDF copy of my bestselling book, The Power of Authentic Leadership. Send an email to his Executive Assistant Meg meg@jeffdspeaks.com
Here are past mindset episodes with terrific advice you can apply today!
The post The Key to Authentic Selling with Jeff Davis #207 appeared first on Sales Babble Sales Podcast | Sales Training | Sales Consulting |Sales Coaching.
