When you're calling someone out of the blue, you have to gain their attention. To do so, you need to be direct, honest, and strong. But whatever you do, you have to meet the prospect as who they are. You need to know their personality to know the best way to pique their interest. Jordan covers the rules he follows to conquer cold calls and book meetings in this episode of Sales Reinvented.
Outline of This Episode
- [0:45] What is cold-calling? Is it still relevant?
- [1:34] Is cold-calling an art and a science?
- [2:09] Pattern interruptions
- [3:04] How Jordon prepares for cold-calling
- [4:21] Jordon's effective opening lines and techniques
- [5:22] To script or not to script?
- [6:19] Tools, technology, and metrics Jordon uses
- [7:48] Jordon's top cold-calling dos and don'ts
- [10:16] How Jordon handles objections and rejections
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