Laura Hayton, Head of Business Development North at Transicon and a passionate advocate for the power of physical fitness in boosting sales performance, is with us on the show this week.
Laura opens up about her personal journey, revealing how strength training helped her overcome anxiety, build resilience, and unlock a new level of professional success—all while balancing the demands of her career and being a single mother to neurodivergent twins.
We explore the direct connections between physical well-being and high performance in sales, and discuss the practical steps sales professionals can take to manage stress, increase motivation, and sustain their energy—all grounded in Laura's hard-earned experience and actionable advice.
Whether you're struggling to find time for self-care and looking to overcome burnout, this episode is packed with valuable strategies and inspiration to help you become the best version of yourself, both in and out of the office.
For Laura, fitness wasn't always a priority. Like many, she found herself overwhelmed by anxiety, self-doubt, and the stressors of daily life—especially while raising neurodivergent twins during the uncertainty of the COVID-19 pandemic.
But what began as a coping mechanism quickly turned into a transformative routine. Not only did it help her manage anxiety and self-esteem, it shifted her mindset entirely—replacing self-limiting beliefs with confidence and resilience.
The results transcended the gym. Laura began embracing opportunities she once found intimidating, from public speaking to taking on challenging roles. For Laura, the focus and mental strength gained through fitness directly translated into her professional achievements.
A major takeaway from Laura's practice is her dedication to early morning workouts. Waking up at 5 a.m. and training by 5:30, she carves out sacred personal time before life's demands kick in.
This ritual isn't just about breaking a sweat—it's a space to think creatively, set intentions, and cultivate a sense of control. "On the days that I do it, I feel in control, confident, and really ready… If I'm not doing it, my patience runs thin, and it always feels like my day just doesn't go to plan," Laura explains.
For sales professionals whose schedules can be unpredictable, this kind of intentionality can be essential for maintaining focus and motivation throughout the day.
Sales is a high-pressure field, and managing stress is critical. Fitness, for Laura, is the cornerstone that keeps those plates spinning. It's a stress outlet that also boosts mood, sharpens focus, and builds the momentum that carries into her work and home life.
On those days when stress feels overwhelming, exercise acts as a "reset button," enabling her to show up as her best self. Most sales professionals know they should prioritize health, but common roadblocks get in the way.
Laura highlights three challenges: lack of time, inconsistency, and the wrong mindset. Her guidance is to:
Laura distills her wisdom into actionable tips:
Do:
Don't:
Laura's story is proof positive that investing in fitness doesn't just change your body; it elevates your mindset and professional capabilities. Fitness doesn't have to be about chasing perfection.
It's about finding a routine that builds confidence, keeps energy high, and helps you show up as the best version of yourself.
For sales professionals aiming to reach new heights, perhaps the missing piece isn't just a new strategy—it's stronger self-care and a commitment to physical wellbeing. Self-care isn't selfish. It's essential.
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