Cold-calling currently remains the only personal approach to interacting with a prospect that can't be replicated by AI. That's why the conversation you have is incredibly important. Valentyn Kokoshko believes that if you follow some simple rules on your calls. Valentyn lays out his efficient and effective process in this episode of Sales Reinvented.
Outline of This Episode
- [0:52] What is cold-calling? Is it still relevant?
- [2:05] Is cold-calling an art and a science?
- [3:00] How Valentyn prepares for cold-calling
- [6:06] How Valentyn uses permission-based openers
- [8:07] How to keep a cold call engaging
- [20:05] Tools, technology, and metrics
- [11:53] Valentyn's top cold-calling dos and don'ts
- [13:35] How Valentyn handles objections
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