Sona Akmakjian is the Global Head of Strategic Accounting Partnerships at Avalara. With over 28 years of experience in transaction tax services and consulting, she has a wealth of expertise, with particular strengths in areas such as strategic alliances, relationship management, executive collaboration, and product management in all consulting and software environments.
Over the years, Sona has established herself as a thought leader in the field of transactional tax automation. She has deep industry knowledge, which she gained from her experience working for a state tax agency and administering sales and use taxes. Additionally, Sona has Big Four accounting firm experience, tech software experience, and mid-market consulting experience.
Before the COVID-19 pandemic hit, many companies had started using automation to improve and scale their business processes. When the pandemic struck, it only accelerated this automation process, as more organizations saw the importance of digital solutions.
This is just one of many trends that have emerged due to the current crisis. Others include globalization and a significant boost in the e-commerce industry. All of these changes have—and will continue to have—an impact on the collection, accounting, and remittance of sales tax in the country.
Sona Akmakjian, the Global Head of Strategic Accounting Partnerships at Avalara, joins Michael J. Fleming and Ellie Moffat in this week's episode of Sales Tax and More to discuss the current sales tax trends in the country. Sona talks about the impacts of the COVID-19 pandemic on automation, taxation, and the e-commerce industry. She also shares the results from the recent Avalara survey about the effects of the Wayfair case on retailers and businesses. Stay tuned.
