Description

The year is 1999, baggy jeans are in, the Backstreet Boys are at the top of the charts, and Tony Hawk is becoming a household name. A young Salvadoran living in one of the most dangerous housing projects in Yonkers discovers his love of skateboarding. Join us, Strap on your skate shoes, grab your board, and watch out for ripped laces on this skate session with Jeremy Lugo.

Jeremy Lugo is a writer and marketing specialist, born and raised in Yonkers, New York. He gained notoriety when he launched his magnum opus, Ripped Laces, which built a loyal following for its coverage of skateboarding footwear and trends. His work is featured on HypeBeast, Thrasher Magazine, Complex, and he's collaborated with leading footwear brands like Vans, Reebok, Converse, and others. He's a proud first generation Salvadoran immigrant.

In this episode:

• Growing up  and learning to skateboard in the projects of Yonkers
• Escaping poverty via skateboarding
• Salvadoran community in Yonkers - Apartment pupuserias
• Health, nutrition and maintaining connection to your culture and food
• From hobby to business, flying by the seat of your pants in the early internet age
• Why shoes are 90% of your outfit!
• Designing shoes for Vans and Converse
• Ian Michna Jenkem Magazine
• Oliver Clark Skate shoes - company history
• Skateboarding in the 2020 Olympics and mainstream popular culture
• Skateshoe recommendations - budget pick and luxury pick
  • Budget -Vans, converse, Emericas, Etnies, Es
  • Luxury - DC Josh Kalis, Adidas

Show Resources:

• https://www.instagram.com/jeremylugorl/
• www.rippedlaces.com
• http://www.jenkemmag.com/home/
• https://www.oliverclarknyc.com/

Music:
Salvi Nacion by Crooked Stilo