Everyone’s following influencers. Few are following coaches.
In this episode, James and I break down why that’s a problem.
We talk about how the fitness industry has blurred the lines — charisma, abs, and a huge following now carry more weight than actual coaching ability.
People like the Liver King go viral, make millions, and hand out awful advice. Meanwhile, real coaches, who understand nuance and get results, are often overlooked.
We unpack the difference between being entertaining vs. being effective — and why knowing who you’re listening to actually matters.
Tune in if you’re tired of hype and want to hear the truth.
