Description

Given the wide variety of social media platforms out there—Facebook, Twitter, LinkedIn and even Instagram—it can be difficult to figure out which sites you should prioritize, especially if you have a small team. Luckily Josh Storey, a social media writer at SanMar, knows the answer and is happy to dish out some tips on SanMar Radio.

In this episode, Josh discusses the unconventional career path that brought him to SanMar, how smaller companies can take advantage of the platforms available to them, and why you should be careful posting on both professional and personal social media accounts.

THE FINER DETAILS OF THIS EPISODE:

• What Josh does as SanMar's social media "guru" and how theater ultimately led him to the role.
• SanMar's social media goals.
• Why Instagram is Josh's favorite social media platform.
• The kinds of content that most resonates with people.
• Josh's top three tips that will help mid-sized companies make the most out of their resources and social media platforms.
• How authenticity benefits social media brands.
• Online strategies for living up to SanMar's "Be Nice" values when other people are not being so civil.
• Where Josh think social media is headed in the near future.
• How frequently Josh schedules content across the various social media platforms.
• The dangers of social media cross-posting.

QUOTES:

"The content I enjoyed seeing online was something that taught me something, that told me something I didn't know."

"I need to give [customers] something they can use to make their day a little easier."

"I'm not quite sure where it's heading but I think that awareness is gonna take it to a good place."

"Determining what your goal is, as with any marketing campaign, that's the most important thing."

LINKS:

SanMar U homepage - http://www.education.sanmar.com/

SanMar's Facebook - https://www.facebook.com/sanmarcorp/

SanMar's Twitter - @sanmar_corp

SanMar's Instagram - @sanmar_corp