Lee Strom is SanMar's Vice President of Marketing, having spent most of the last two decades managing a wide variety of personalities, from analysts and project managers to digital marketers and creative staff.
In this episode, Lee describes how SanMar's approach to marketing, and SanMar itself, has changed during his many years with the company, debates the merits of a physical catalog in today's day and age, and discusses his own future with SanMar.
THE FINER DETAILS OF THIS EPISODE
- How Lee came to work for SanMar 18 years ago, and how the marketing department,and especially the website, have evolved since he started.
- Why the way SanMar presents itself has been the biggest thing that's changed in Lee's nearly two decades with the company.
- The changing role of SanMar's physical catalog and what relevance it still has today.
- The reason marketing departments are having to deploy a wider range of tactics in appealing to today's customers.
- Lee's advice for SanMar customers on how to more effectively market their products.
- The story of Professor Noggin and how it's possible to fall behind by being too far ahead.
- What's in store for SanMar's marketing strategy and Lee's own career.
- Lee explains how SanMar operates responsibly and gives back through A Canvas for Good.
QUOTES
- "We don't have 2,000 products, we have 2,000 stories to tell."
- "I think this industry finds you and I believe it found me."
- "In marketing, we are the left brain to the right brain of everything, all in one department."
- "I don't see any slowdown. If anything, I see an acceleration of what marketing needs to do to stimulate customers."
- "This industry allows us to bring communities together and people together in beautiful ways."
LINKS
SanMar's Instagram: @sanmar_corp
