Description

Today, I am thrilled to introduce a guest who truly embodies the values of ethical production and sustainability in fashion - Alison Lennard, the design director and owner of Philosophy Australia.

Alison has been at the helm of Philosophy Australia, a Sydney-based women's fashion design house, for over two decades. With a rich background in the fashion industry, including roles at prestigious UK retailers, Alison has brought a wealth of experience and a passionate commitment to sustainability and ethical practices to her brand.

Philosophy Australia is renowned for its timelessly stylish statement womenswear, proudly designed and produced entirely in Australia. Every step of their process, from design to dispatch, reflects their dedication to quality, sustainability, and supporting local craftsmanship.

Today, we'll delve into Alison's inspiring journey, her vision for Philosophy Australia, and her insights into the future of sustainable fashion. We'll explore how she maintains a balance between staying true to her brand's ethos and adapting to ever-evolving fashion trends. Alison's story is one of passion, creativity, and a steadfast commitment to making a positive impact on the Australian fashion industry.

Key Discussion Points:

1. Alison's Journey:

   • Her background in the fashion industry.
   • The founding and evolution of Philosophy Australia.
   • Key influences and inspirations.

2. Brand Values and Practices:

   • Philosophy Australia's commitment to sustainability and ethical practices.
   • The importance of local production and supporting Australian craftsmanship.
   • Emphasis on quality, transparency, and customer loyalty.

3. Challenges and Rewards:

   • Navigating the challenges of maintaining ethical and sustainable practices.
   • Balancing increased costs and changing retail landscapes.
   • The rewards of customer loyalty and community support.

4. Vision and Future Goals:

   • Alison's vision for the future of Philosophy Australia.
   • Upcoming initiatives like Sprinkling Kindness and the Digital Cheer Squad.
   • Advice for consumers on making conscious decisions and supporting local businesses.

5. Philosophy Australia's Core Values:

   • Kindness as the number one core value.
   • Ensuring fair pay, good working conditions, and a healthy work-life balance for staff and contractors.
   • Minimising waste, using recyclable packaging, and sourcing fabrics from Australian wholesalers.

6. Design Philosophy:

   • Focus on easy wear, easy care, wear anywhere garments.
   • Emphasis on comfort, durability, and longevity.

7. Collaborative and Family-like Environment:

   • Fostering a supportive and passionate team culture.
   • Building strong relationships with suppliers and contractors.

Takeaways:

• The importance of kindness in every business interaction.
• The value of local production and supporting small businesses.
• How ethical production and sustainability can drive customer loyalty.
• Alison's advice for a sustainable future in fashion: know your value, make conscious choices, support local businesses, and wash clothes in cold water.

Join us for this inspiring conversation with Alison Lennard as we explore the intersection of fashion, sustainability, and ethical production. Discover how Philosophy Australia is leading the way in creating beautiful, sustainable womenswear that supports local craftsmanship and promotes a kinder, more conscious approach to fashion.

Connect with Alison:

Website: https://www.philosophyaustralia.com.au/

Email: customersupport@philosophyaustralia.com.au

Instagram: https://www.instagram.com/philosophyaustraliafashion/?hl=en

LinkedIn: https://www.linkedin.com/company/philosophy-australia/posts/?feedView=all

We mention The Australian Fashion Council. 

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Credits:

Host: Vanessa Bell, Eco-Entrepreneur, Sustainability Advocate & Champion of Australian Merino Wool

Producer: Bogdan Bratis, Saspod Productions UK

Fashion To Farmer acknowledges the Traditional Owners of the Land on which we have recorded this podcast, the Kamilaroi people of the Kamilaroi Nation in New South Wales, Australia. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. We further extend our respect to the people of the Biripi Nation on which we live and work.