Hey toy entrepreneurs, join us as our host Jason Hsieh, the founder of Toy Launch and owner of LakiKid, shares his tips on effectively launching and managing a successful toy brand on Amazon, from inventory management to impactful marketing, mastering PPC advertising, and building a supportive community, all while giving you a peek into his journey of creating toys for kids with special needs.
⭐️ Highlights:
00:00 Introduction and Webinar Overview
02:18 Meet Jason Hsieh: Founder of Toy Launch
05:28 The Three Principles of Toy Marketing
06:40 Phases of a Successful Amazon Product Launch
16:24 Legal and Compliance Requirements
19:30 Market Analysis and Buyer Personas
23:39 Competitor Analysis on Amazon
26:08 Branding Strategy and Design
27:27 Personal Branding and Unboxing Experience
29:36 Amazon Storefront Design
31:02 Listing Optimization Steps
33:02 SEO and Image Optimization
36:32 Creating Effective Amazon Videos
39:34 Review Strategies and Amazon Vine
42:16 Profit Margins and Cost Management
45:25 Advertising Campaigns and External Traffic
48:21 Inventory Management and Launch Timeline
49:49 Conclusion and Free Audits
