In this Toy Business Unboxed Podcast episode, Helaina, founder of Kids Table Board Gaming, joins us to discuss her entrepreneurial journey in creating family-friendly board games. Coming from a 20-year teaching background, Helaina shares how her passion for educational gaming inspired her to design engaging games for both kids and adults. She highlights the creation of their popular game, Food Fighters, and the subsequent success that led to developing 24 more games. Helaina also delves into her marketing strategies using Kickstarter and Meta, and how they incorporate educational elements into their games. Finally, she emphasizes the role of board games in family bonding and the value of learning through play. Helaina offers advice for aspiring toy industry entrepreneurs and invites listeners to connect with her for game pitching.
⭐️ Highlights:
00:00 Introduction to Toy Business Unboxed
00:42 Meet Helaina: Founder of Kiss Table Board Gaming
01:10 The Journey from Teacher to Game Publisher
02:39 Creating Family-Friendly Games
05:10 Expanding the Brand: Multiple Game Lines
07:01 Marketing Strategies for Board Games
10:40 The Role of Board Games in Family Dynamics
12:07 Designing Engaging and Educational Games
20:27 Future Vision and Educational Integration
22:30 Advice for Aspiring Toy Entrepreneurs
24:13 Conclusion and Farewell
