In the latest episode of Toy Business Unbox, we had the pleasure of sitting down with Steve Rosen, the president of CreateOn, a company that has set itself apart in the toy industry through innovation, strategic collaborations, and a unique approach to product development. With over 17 years of experience in product development, entertainment, and gaming, Steve brings an invaluable perspective to the table.
⭐️ Highlights:
00:00 Welcome to Toy Business Unboxed!
00:34 Special Guest Steve: Innovations in Toy Design
01:11 The Origin Story of CreateOn and Its Innovations
05:43 The Power of Licensing in Toy Manufacturing
08:23 Navigating the Complexities of the Toy Market
13:17 Adapting to E-commerce and Retail Strategies
26:18 Unique Production Capabilities and Market Differentiation
31:11 Target Demographics and Product Innovation
33:36 Final Thoughts and Advice for Aspiring Toy Entrepreneurs
