Description

Wanna know the secret of the most successful agencies? They don't chase new clients.

Because they know where the REAL gold mine is: their current clients.

Treat 'em right. Keep 'em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. 

In this episode of the podcast, we talk about: 

• Taylor's inspiration for pivoting from digital marketing to client management agency
• What is a client account manager (& what exactly do they do on a day-to-day basis)?
• 4 signs it's time to hire an account manager for your agency
• The importance of proactive communication to your client relationships
• Taylor's Daily-Pulse methodology for making clients feel like you're really moving the needle on their account
• Her tips & tricks for showing clients you're in their corner
• Everything she teaches in CAM school, from creating SOPs to sending reports
• Slice, dice, push — Taylor's social media content repurposing strategy
• Which parts of her business she outsources and how
• Why she had to remove Facebook & Instagram from her phone (& you might consider it too!)
• Where to get your FREE, templated client onboarding checklist

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

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Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Today our guest is Taylor McMaster, the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management services.

Taylor leads a team of Client Account Managers at DOT & Company, training the CAMs to work with different agencies. To date, they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT team ensures their client experience is smooth like butter.

Website: https://www.dotandcompany.co/
The Happy Clients Podcast: https://www.dotandcompany.co/podcast
Facebook: https://www.facebook.com/dotandcompany
Instagram: https://www.instagram.com/dot_and_company/
YouTube: ​​https://www.youtube.com/channel/UC9_2hri1R1uaNTGeZr0Oyxg/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/203