Description

This episode of Social Business Engine is part one of my interview with Todd Forsythe, V.P. of Conversation Marketing at EMC. You'll learn how the EMC Community Network (ECN), powered by Jive Software, provides a single destination for customers, partners and employees to collaborate on best practices, seek product support and download software. You'll get an inside look at how EMC has exploded the community to more than 250,000 and generated significant, measurable outcome by turning loyal customers into brand advocates. Download the case study for more insights summarized below.  

Learn how EMC has:

• Exploded the community to more than 250,000
• Increased content downloads by 50%
• Increased video consumption by 200%
• Boost online event participation from hundreds to more than 10,000 per event
• Saved $750,000 per year in launch costs
• Increased engagement 60% year over year
• Take a look behind the scenes to see how and why community members spend on average 240% more than non members