Stephen Marshall, Asia-Pacific Program Manager for IBM's Global
C-Suite Study, gave me a complete look at the findings of the 2015
Global C-Suite study. The study includes the perspectives of 5,000
Chief Marketing Officers around the globe with a look at why
they're focused on customer experience.
Find out why Stephen says that CMOs should be looking for ways
to be disruptors before their business is affected by someone
else's disruptive innovation. How will the findings from this
recent study affect your organization's outlook of the
customer experience?
View the show notes page:
http://www.socialbusinessengine.com/midst-cmo-storm/
