Episode 130 - The one thing every proposal must have - (Small Biz Life) Podcast Details

Description

Kristin and I have both created many proposals in our 30 years of experience. We have seen a growing trend in proposals. Listen to today's episode as we discuss this trend and why, if you use it, this tactic it is hurting your business and different ways to change it to your advantage.

What we talk about in this episode

Kristin's Trade show blues
The problem tactic that needs to be fixed: Proposals without end dates
Why is it used?
Other times we have seen it
Problems with the tactic
- Either risk future margins or unduly raises the price you can offer today
- A customer accepts your offer 5 years down the road
- Focuses time and energy on inquiries that might never be hot leads
- lose scarcity advantage
- Might cause
Counterpoint: Should you use it?
- You have anchored the price in their head (Sticky prices)
- Really need evidence
How can it be modified?
Focus on upping your proposal game