In this episode of ScaleUp Radio, Kevin Brent is joined by Matias Carpio, co-founder of Onlyscience – a soon-to-launch SaaS platform on a mission to make advanced marketing analytics accessible to agencies of all sizes.
Onlyscience is building an AI-powered analytics tool that enables marketing agencies to quantify and optimise campaign performance – all without needing a technical background. The platform, which includes a storytelling layer for actionable insights, aims to help agencies move beyond spreadsheets and guesswork with a simplified yet powerful solution.
Though the business is currently pre-revenue, the team has spent the last 18 months developing the product and recently secured investment – including a highly competitive Innovate UK grant – as they prepare for launch in August 2025.
Kevin and Matias dive into the journey so far, discussing the challenges of being a solo founder, the nuances of building and communicating a clear value proposition, and why self-care and continual learning are essential parts of startup life.
🧠 Key Highlights:
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Kevin's Latest Book Is Available!
Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Matias can be found here:
https://www.linkedin.com/in/matias-carpio/
https://www.linkedin.com/company/onlyscience-ltd/
Resources:
Start With Why by Simon Sinek - https://uk.bookshop.org/p/books/start-with-why-15th-anniversary-edition-how-great-leaders-inspire-everyone-to-take-action-simon-sinek/7820616?ean=9781405977593
The Hard Thing About Hard Things by Ben Horowitz - https://uk.bookshop.org/p/books/the-hard-thing-about-hard-things-building-a-business-when-there-are-no-easy-answers-ben-horowitz/1410558?ean=9780062273208
The Art of Breakthrough by Stephen Staten - https://www.amazon.co.uk/Art-Breakthrough-Collaborating-Audacious-Undertakings-ebook/dp/B07KY59FLQ
