In this episode I'm speaking with Bob Moesta and we explore the difference between innovation and invention, how to think differently, how to create innovative solutions for your clients, the 5 bedrock skills of innovators and entrepreneurs, how to make all of your employees innovators, why you should love the person you are selling to, not your product, how to innovate the right way, the best questions to ask your customers to create products they want and so much more…
About Bob Moesta
Bob Moesta is a founder, maker, innovator, speaker & now a professor. Pioneer of Jobs To Be Done Theory; Innovation & new venture expert on creating, developing & launching of new products & services. Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta helps make it more predictable and successful.
A visual thinker, teacher, and creator, Bob has worked on & helped launch more than 3,500 new products, services, and businesses across nearly every industry, including defense, automotive, software, financial services, and education, among many others.
His latest book, Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs is an absolute must read.
Contact Bob
LinkedIn: https://www.linkedin.com/in/bobmoesta/
Listen to Bob's Podcast - Circuit Breaker (available on all major platforms)
Recommended Reading from Bob
The On-Purpose Person – Kevin W McCarthy
How Will You Measure Your Life – Clayton Christensen
About the Host, Brendan McGurgan
Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.
Contact Brendan McGurgan or Simple Scaling:
Buy the Simple Scaling book: https://amzn.to/3zrrRAN
Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/
Website: www.simplescaling.com
LinkedIn https://www.linkedin.com/company/simplescaling
Facebook: https://www.facebook.com/simplescaling/
Instagram: https://www.instagram.com/simple_scaling/
YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg
TikTok: https://www.tiktok.com/@simplescaling?lang=en
