In this episode, Chad Jenkins — collaboration strategist, entrepreneur, and author of Friction Fuel and Just Add Zero — joins Brendan McGurgan to explore how visionary leaders unlock growth through purpose-driven collaboration.
Chad shares the powerful frameworks behind SEEDSPARK CoLAB, including his signature models like Collaboration Currency, the IC3 formula, and Vision + Capability × Reach. With insights from guiding 300+ collaborations, Chad reveals how to think bigger, scale with purpose, and build a high-impact network of vision partners.
You’ll discover how to apply “just add zero” thinking, the daily GRACE routine for mindset, and the vital role of a collab architect in designing scalable partnerships — all grounded in Chad’s deep experience helping entrepreneurs move beyond friction and into exponential success.
💡 Key topics:
Collaboration currency, exponential growth, visionary leadership, scaling with purpose, partnership design, mindset routines, entrepreneur breakthroughs, the power of thinking bigger.
🔎 About Chad Jenkins:
Chad is a growth strategist and the creator of SEEDSPARK CoLAB. Through his groundbreaking frameworks like ICM and icVCR, and a portfolio of 300+ high-impact collaborations, Chad helps entrepreneurs transform how they solve challenges and seize opportunities.
Website: https://seedspark.com
LinkedIn: https://www.linkedin.com/in/chadtjenkins/
Books: Friction Fuel and Just Add Zero
📈 About Simple Scaling:
Simple Scaling helps SME leaders achieve exponential growth through expert coaching, masterclasses, and peer communities.
Website: https://simplescaling.com
Instagram: https://www.instagram.com/simple_scaling
🧭 About Simple Scaling & ScaleX™ Insider Podcast:
ScaleX™ helps SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast shares insights from top entrepreneurs and business thinkers.
If you’re an SME leader looking for a proven plan to scale, here are two ways to work with us:
👉 Join the Northern Ireland ScaleX Accelerator Programme (2026)
For CEOs, founders & MDs of SMEs (£2m–30m revenue) ready to scale leadership, teams, and value.
Join the waitlist: https://scalexaccelerator.simplescaling.com/
👉 Join ScaleX Elevate (£750k–2m businesses)
A digital learning community with weekly training, support, and expert sessions — designed to give you a roadmap to 2x your revenue and talent within 2 years.
Register your interest: https://scalexinsights.simplescaling.com/elevate
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