In this weeks' Scale Your Sales Podcast episode, my guest is Orrin Thomas.
His career has spanned three separate pillars starting out as a political researched after graduating from university, He then worked in higher education and the EdTech space mainly being a recruiter for universities where he was responsible for attracting students to study in the UK, and most recently having had senior sales positions at Gartner for sales leaders helping countless companies make successful changes in their GTM models.
In today's episode of Scale Your Sales podcast, he shares why critical questioning, active listening, and process-driven discipline have become essential capabilities for today's top sales performers. He explores the shift toward introverted, insight-led sellers, the strong link between listening and deal success, and why diagnostic, candidate-led interviews are replacing traditional competency-based hiring. Orrin also offers practical guidance on mapping the customer buying journey, strengthening onboarding, and hiring for curiosity and continuous learning in an AI-driven sales environment.
Welcome to Scale Your Sales Podcast, Orrin Thomas.
Timestamps:
05:57 Listening Beats Talking in Sales
09:21 Rethinking Sales Interviews Strategy
12:40 Prioritizing Candidate Fit
14:15 Data-Driven Hiring Insights
18:36 Introverts Excel in Sales Success
21:51 Ineffective Hiring Methods Analysis
25:29 Sales Training and Sustainability Crisis
28:12 Tools, Learning, and Innovation
32:28 Scale Your Sales Insights
https://www.linkedin.com/in/orrin-thomas/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
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