”I’m happy to pay extra but I wanna know where it came from, I wanna know who made it. I want fewer better things, I wanna surround myself with things that last”. This is the second panel talk we recorded in the Scandinavian MAN Lounge at PROJECT Show last week, the biggest trade show for menswear in North America. Guests were Emma Ivert, Head of Global Wholesales at Filippa K, Fredrik Carlström, founder of furniture brand Austere and member club Alma in Stockholm, and the CEO of Scandinavian MAN Jonas Bergström. A conversation about both the advantages and the challenges of having a Scandinavian profile. Enjoy!
Thanks to Helio coworking spaces for hosting us in their pod studio. The music in the shows is produced by Nils Lundberg.