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”In Scandinavia, we want to dress up but also dress functionally”. Daniel Lindström, who this year celebrates 20 years as fashion director at Café Magazine (the GQ of Sweden), is one of the most influential fashion journalists in the Nordics. Scandinavian MAN met Daniel for a conversation about the evolution of men’s fashion, his fascination for Prada’s shows in Milan, and his love for Scandinavian furniture design. Enjoy!

Thanks to Helio coworking spaces for hosting us in their pod studio. 
The music in the shows is produced by Nils Lundberg.