”You're always squeezed into standard sizes. That doesn't take into account that human beings are shaped very differently”. Finding the right fit was one of several problems that founders August Bard Bringéus and Jakob Dworsky wanted to solve when they started Asket. Scandinavian MAN met the duo to talk about the history of the brand, the online business model that provides high quality for a decent price, and their ideas around transparency. Enjoy!
Thanks to Helio coworking spaces for hosting us in their pod studio. The music in the shows is produced by Nils Lundberg.
