”It’s really hard to start a brand. And to make it profitable is even harder, it’s almost impossible”. Alexander Stutterheim, the founder of Stutterheim Raincoats and knitwear brand John Sterner, is known for building brands with a personal story. Scandinavian MAN met Alexander to talk about his career and his life on the Swedish island Öland. This episode also includes a bonus interview with Peter Jüriado, shirtmaker Stenströms creative director. Enjoy!
