”I started dressing like that. People thought I was joking, that it was some kind of prank. But it wasn’t”. In the late 1990s skateboarder Ali Boulala challenged skate fashion when he and some friends introduced the ”punk rock meets Keith Richards” style to the scene. Now he is launching a new fashion project together with a Swedish skate brand. Scandinavian MAN met Ali to talk about the years when he became an international superstar, the motorcycle crash that changed everything, and what he’s doing today. Enjoy!
