0:00
All right, I'm building this up for a reason. Because it's not just about going live. It’s not just about writing a post for that matter. It's not just about putting something out there. That's part of the process. It's about mastering the art, right. Here's an example, if you've ever had a framework, or an if somebody's given you a content plan, much like if you're a health or nutrition coach, and you've given somebody a diet plan, they can easily follow the diet or somebody can easily follow a template. But that's the science, right? If you have a conversation, if you have like a chat script, or a sales script, or a content script, that's the science. The science isn't what produces the lead, or client. It's the art of mastery. It's like the person with the nutrition plan, they have to learn how to master the habit, right? It's like you have to learn how to master the art. This is the key, right? Anyway, I digress a little bit for a reason, you need to get that foundation down. Now, you may be in one of three places right now when it comes to going live. And I'm going to address all three of these here in just a second.
3:20
My goal is to impact one person's life if that's you, fan freaking tastic right. If it's not you, hopefully, this will give you some value, right? To connect to a passion and then really imagine You're speaking to one person, this is important no matter what, but especially if you're terrified like you're speaking to one person like right now I have one actual human being in mind that I'm talking to, and that I'm helping out right now. Because when you connect to one person A, you're going to do better in your video. And number two, it makes you feel as if you're not having a big audience that you're speaking to. If it helps, you could take a picture up, right, you could put a picture up right next to your phone or your laptop or wherever you're doing your video. Okay? Anyways, now let's go ahead and dive into these three major things that you got to do to monetize your videos, yo. Okay. Number one, is you have to connect to your audience. And if you're watching this on a live stream, don't be shy. Don't be a stranger, say what's up? Let me know if you're tuning in to the house right now. And if you're listening on the podcast or the replay, just say what's up, this should be a message hey, what's up. So number one is you got to connect to your audience. And what this means, okay? It means that you have to match very importantly
8:11
You know, when do you start your topic? Stop your topics? You know, how do your story in there, right? Things like that. So you have a basic guide. Right? Does that make sense? To connect with your audiences. Number one, this is the first place that you have to start to start making some money honey from your live videos. The second thing you've got to do is to captivate your audience Captivate, captivate your audience, right, and how you captivate your audience. So what you have to do is, you have to first hook your audience in, you have to have your videos to be enticing to click, your videos have to be enticing enough to click, this is going to be like headlines, and your headlines again, routing back to number one, they have to connect to your avatars, current pains and or desires now, and then that first seven to 10 seconds of your video are crucial, right? You've got to make sure that you're hooking people in so that you get their attention. If you're trying to make money from your lives. Don't sit there and be like, Okay, guys, we're gonna wait for 20 seconds. I'm gonna let some people hop on. Dude, ain't nobody got time for that most people that are going to watch your videos are going to be on the replay, right? Don't sit there and like make these people that are coming on life. Wait, and don't make the people that are on the replay. sit there and wait.
12:53
It's like how you say it. In this example, how I would say this. I know like if you are a coach is already up and running, but you're having a lot of trouble, you're just having a hard time getting consistency and predictability around getting clients rather than getting leads every week, I know that this is something that will help you, right. And so if you are a coach that like you, I just want to get like five to 10 additional new clients every single month, you could show me how to do this predictably, I'm all yours, right? Like, that's me communicating the message to communicating right now. So think about how you can do this in your videos, right? Those are the three different steps, you got to connect with your audience. Right, we talked about matching your message to your avatar, it's not just about what you say, but how you say it. Number two, it's about captivating your audience getting them hooked, and enticing them to click on your videos. And then keep their attention by using stories and metaphors with your teaching topics. And number three, we talked about converting your audience. And this is by mastering the different kinds of calls to action to make your call to action more natural. So that way you don't, you're not pitching to your audience all the time. And it feels very natural for you. And it feels very good for them.
“Don't sit there and like make these people that are coming on life. Wait, and don't make the people that are on the replay. sit there and wait. People are too lazy to click like to do fast forward, right? People aren't going to do that. They're just going to hop off and go about their lives.”
Keynotes
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.growmyvisibility.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
