In this episode of the School of Impact podcast, we'll discuss how to build an audience of buyers and create a loyal tribe on social media. I'll share my successful strategies from building tribes in various businesses and teach you how to focus on cultivating 1,000 true fans instead of chasing vanity metrics. We'll start by understanding the concept of creating a cult-like following, inspired by Russell Brunson's book and the band KISS. Then, I'll dive into five key principles of audience building, followed by actionable tips for any social media platform. If you'd like access to detailed notes, examples, and worksheets, simply request them by messaging or commenting with 'worksheet.' Let's begin!
“"You want to think about the people that you look up to already, or that you you've identified as an icon that you have, that you aspire to be like. And once you have identified that, you want to first start thinking about what are they standing against?”
Five principles to take away:
Build a cult, not a crowd: Creating a strong culture and sense of belonging is crucial. Look at successful examples like ClickFunnels and KISS.
Be polarizing: In a world where everyone tries to be the hero, dare to be different. Embrace your uniqueness and let it shine through your content.
Emphasize values and beliefs: Connect with your audience on a deeper level by sharing common values and beliefs. People rally around shared ideologies.
Create a sense of exclusivity: Make your audience feel special and part of something exclusive. Offer them unique experiences, insights, or opportunities.
Foster engagement and interaction: Encourage your audience to participate and engage with your content. Make them feel heard and valued.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
