If you're a coach, consultant, or creator who's tired of chasing vanity metrics and wondering why a massive follower count isn’t translating into income—or impact—this episode is a must-listen. In it, you'll get a raw, real look at how to actually monetize a small audience. You'll hear behind-the-scenes stories from a coach who's helped influencers with hundreds of thousands of followers struggling to hit $10k/month, while others with just a few thousand raving fans are consistently earning $30k, $40k, even $50k. This isn’t about hype—it’s about purpose-driven messaging, building community around a deeper mission, and using a powerful strategy that includes your “big idea,” identity, unique mechanism, and social proof to attract and convert your ideal clients. If you're ready to stop chasing numbers and start building a business that brings both freedom and transformation, tune in now. Your message matters more than ever.
“I find that if you truly nurture people which stands for, care for and encourage the development of, you're gonna have people that stick around with you. You're not gonna have leads that just die on a list. You're gonna have leads that are constantly engaged with you, because you are truly helping them grow. You are solving problems.”
Key Takeaways:
A Big Audience Doesn’t Equal Big Income: Many influencers with huge followings are barely scraping by, while others with small, engaged audiences are making 5-figure months. It’s not about how many followers you have—it’s about how you nurture and serve them.
Purpose-Driven Brands Win: People connect with why you do what you do, not just what you do. Infusing your deeper mission into your brand builds loyalty and attracts your ideal clients.
The Four Sales You Must Make: To convert leads into clients, you must sell: A new belief (big idea); A new identity they aspire to; A unique mechanism (your signature framework); and Social proof (stories and case studies)
Content Ecosystems Outperform Linear Funnels: Traditional funnels are outdated. People engage through multiple platforms and in non-linear ways. Creating a strategic, nurturing content ecosystem (e.g., Facebook + YouTube + email) keeps your audience engaged and ready to buy when the time is right.
Messaging is the 5% That Drives 95% of Results: Whether you’re running ads, posting content, or speaking to your list—your ability to communicate your message clearly and persuasively is the most powerful lever in your business.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
