00:00 Welcome back to the school of impact Podcast. Today we're going to be diving in to how to increase your content engagement organically using three simple steps. And I cannot wait to be able to give you the steps because let's face it like, a lot of times, like as a coach, as a trainer, we're putting a lot of work into creating content, especially if you are an online fitness coach or an online health coach, we put a lot of time into creating this content.
0:46 And so today, I'm going to give you three big keys on how you can do this organically without having to Boost Post or having to share things in Facebook groups or anything like that. So you can ultimately get your content seen and heard by more people in your existing audience, while also learning exactly how to convert them, the people that are consuming your content into motivated buyers. So let's go ahead and dive on in.
3:32 Now, one of the biggest mistakes one of the biggest, I don't know if you want to call some mistake, or really a problem that a lot of coaches are making, that a lot a lot a lot of coaches are making is they are not asking, they are not making enough offers, they are not actually asking for anything. And if they hard, they're keeping it on what we call the easy side of things. And the not really learning the skills of making effective offers, right.
5:08 I'm not gonna eat one, you know, he didn't he or she didn't say eat one, so I'm not gonna eat one. And so but imagine the exact same scenario where you said, hey, when the oven goes off, take the cookies off the oven. And do me a favor, like when you take the cookies out, go ahead and grab one, just grab one, like, tasted, let me know what you think, well, they're not gonna want to be a root friend. And then, you know, even if they're like dieting, right, they're probably gonna like this take a bite or something. Because they're like, Well, you know, they just asked me, and so they're not gonna want to be rude. And so this is the exact same thing. And I love this analogy. I love this metaphor, because it paints the picture for how we have to be in our social media. If we want more engagement, we've got to ask for it. And I'm going to give you these steps in just a moment. All right. And so the big idea here is you have to give a direct call to action and not call to action isn't always join my stuff or buy my stuff, or Let's book a call. That's not what that is. Right? There's a lot of ways you could do this to get more engagement.
8:18 So the first way is going to be what I consider the easy way, the easy way. And you may have already started with the easy way, if you may already be there. And I'm going to give you some you know what this means there just a second, let me walk through these, the second one is going to be what we consider moderate, moderate, it's a little bit more challenging to to get engagement from a moderate one, and you'll see why. And then the third one's gonna be hard, hard is a little bit more advanced.
14:05 And you know, I have a lot of goodwill with my audience. So it really just depends on the length of time you've been marketing, the length of or the amount of goodwill that you have in the marketplace, and all of that stuff. Again, I will be diving in into detail with this. Again, I want to say it's day two or day three, honestly, we move switching around the days a little bit, but I think it's day two or day three, I will be diving in to detail on how to create more engagement specifically we're going to be doing like going over
18:41 There's a lot of scarcity in the world right now. And you have a message that is packed powerfully with passion with enthusiasm and that is an inner light that is a light that we can spread out on social media and help remove this darkness. So with that being said, get out there and speak it have faith, stay focused and take aligned action.
“The human algorithm comes before the social media algorithm. People want to reciprocate, it’s the law of reciprocity and this is a universal algorithm.”
